Enhancing Brand Value Through Strategic Use of IP

Directors Monica Riva Talley and Deirdre M. Wells will present the webinar “Enhancing Brand Value Through Strategic Use of IP” on December 2, 2021 at 9:00 a.m. EST. This free webinar is hosted by World Intellectual Property Review (WIPR).

Overview

This session is focused on trademark and brand protection as it relates to strategic use of trademarks and design patents. The speakers will discuss considerations for developing an effective IP enforcement strategy, including the use of trademarks, design patents, trade dress, copyrights, customs enforcement, and utility patents to protect brand reputation and value. The discussion will also cover leveraging IP assets, assessing budget implications, and evaluating venue options for asserting IP rights.