Director Monica Riva Talley moderated the “Mobilizing Consumers in the Fight Against Infringement” panel at the WTR Live: Brand Strategy Summit USA 2024.
Session Overview
- Broaden your reach – convincing consumers to monitor the anti-counterfeit market alongside you
- New methods for reporting scam activity, false profiles, and unauthorized ads
- Fandom versus infringement – educating enthusiasts on the boundaries between admiration and exploitation
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