Director Monica Riva Talley will moderate the “Mobilizing Consumers in the Fight Against Infringement” panel at the WTR Live: Brand Strategy Summit USA 2024.

Session Overview

  • Broaden your reach – convincing consumers to monitor the anti-counterfeit market alongside you
  • New methods for reporting scam activity, false profiles, and unauthorized ads
  • Fandom versus infringement – educating enthusiasts on the boundaries between admiration and exploitation

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