MarkIt to Market – February 2016

The February issue of Sterne Kessler’s MarkIt to Market™ newsletter discusses the trademark implications of so-called “zombie” brands, examines Reddit reactions to the Fine Brothers’ attempts to register and monetize the mark REACT, and provides an updated list of the Sunrise periods currently available for new gTLDs.

In this issue:

• Zombie Trademarks – When is a “Dead” Mark Really Alive, and Able to Bite?
• Reddit Community to Fine Brothers: REACT Registration Not So Fine
• gTLD Sunrise Periods Now Open

Sterne Kessler’s Trademark, Advertising, and Anti-Counterfeiting practice is designed to help meet the intellectual property needs of companies interested in developing and maintaining strong brands around the world. For more information, please contact Monica Riva Talley or Tracy-Gene G. Durkin.