MarkIt to Market – January 2016

The January issue of Sterne Kessler’s MarkIt to Market™ newsletter discusses best practices for companies seeking to refresh or rebrand in 2016, outlines the top three considerations for companies conducting a start-of-the-year analysis of their brand assets, and provides an updated list of the Sunrise periods currently available for new gTLDs.

In this issue:

• Out With the Old, In With the New
• New Year Trademark Audit: A Time for Reflection and Renewal
• gTLD Sunrise Periods Now Open

Sterne Kessler’s Trademark, Advertising, and Anti-Counterfeiting practice is designed to help meet the intellectual property needs of companies interested in developing and maintaining strong brands around the world. For more information, please contact Monica Riva Talley or Tracy-Gene G. Durkin.