MarkIt to Market® – August 2018

The August 2018 issue of Sterne Kessler’s MarkIt to Market® newsletter discusses requirements for registering a scent mark, the U.S. Trademark Trial and Appeal Board’s confirmation on whether hashtags add distinctiveness to a trademark, and the new gTLD Sunrise Periods.

In this issue:

• Nose Ahead of the Competition: Protecting Play-Doh
• #NOPOWER? will.i.am’s Hashtag Problems
• gTLD Sunrise Periods Now Open

Sterne Kessler’s Trademark & Brand Protection practice is designed to help meet the intellectual property needs of companies interested in developing and maintaining strong brands around the world. For more information, please contact Monica Riva Talley or Tracy-Gene G. Durkin.