Next-Level Brand Protection: Best Practice Tips From Industry Leaders

Senior brand representatives of some the world’s largest industry names gathered at a recent WTR boardroom event to share strategies and success stories for combating counterfeits and knock-off goods. Director Monica Riva Talley outlines key takeaways from the discussion.

“At a recent WTR boardroom event in New York, hosted by Sterne, Kessler, Goldstein & Fox, senior representatives from some of the world’s largest brands met to share and brainstorm effective ways to enforce their IP rights against an ever-evolving storm of threats from counterfeiters. Here we present the discussion highlights and takeaways.

Among the industries represented were beverages, clothing, media, medicine and vaccinations, sports and telecommunications.”

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