Julie Shirk joined Sterne Kessler in 1989, and is a seasoned intellectual property professional. Her trademark practice focuses on clearing, procuring, licensing, and enforcing trademark rights, with a particular emphasis on trademarks and trade dress for the pharmaceutical and consumer products industries. Julie has experience with Opposition and Cancellation matters before the Trademark Trial and Appeal of the U.S. Patent and Trademark Office, including the drafting of settlement and coexistence agreements, and she provides support for actions brought before the federal courts.

In the online realm, Julie monitors third-party websites for infringement and drafts user agreements, terms of use, and other website-specific policies. She handles a wide range of trademark and domain name disputes, drafting and filing complaints under ICANN’s Uniform Dispute Resolution Policy and other rights protection mechanisms, and negotiating and drafting resolutions to such disputes.

Julie has worked with clients to avoid false advertising issues, particularly in the area of claims substantiation, and she has procured numerous copyright registrations for clients in various industries.

With her degree in marketing, Julie is able to meld her trademark experience with her knowledge of real-world consumer communication and product life-cycle issues to achieve clients’ business objectives. She services a broad base of international clients in the consumer products, pharmaceuticals, media, information technology, and telecommunications fields. She is a member of the International Trademark Association and Intellectual Property Owner’s Association.

  • B.S., Marketing and Business Administration, University of Maryland

  • International Trademark Association
  • Intellectual Property Owner’s Association

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Happy To Wait! New Rules Allow for Suspension of Trademark Review Cases in China

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Red-dy for 2023? Viva Magenta Named Pantone’s Color of the Year

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It's a Two-fer: Pantone's Color(s) of the Year for 2021

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Color Marks for Product Packaging CAN Be Inherently Distinctive - What This Means for Your Brand Strategy

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A Coexistence Caveat for Junior Users

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January 30, 2019

New Year, New Hue!

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January 30, 2019

Korea Amends Various IP Rights Guidelines

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October 31, 2018

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Your brand -- keep (and protect) its "character"

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Upping Your Branding Game, Clinically Speaking

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Caution: Olympic Marks Ahead Staying In-bounds with the U.S. Olympic Committee

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Ultra Violet is the New Black

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May 31, 2016

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May 25, 2016

Spotlight on the Highlights -- Clarifications and Changes in the April 2016 TMEP

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April 30, 2015

I Second that e-Motion: Protecting Motion Marks

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New Year – Consider a Trademark Audit

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