Shana L. Olson is counsel in Sterne Kessler’s Trademark & Brand Protection Practice and the Mechanical & Design Practice Group, where her work focuses on U.S. and international trademark clearance, prosecution, enforcement, and portfolio management, and design patent prosecution. She has significant experience in trademark prosecution before the U.S. Patent & Trademark Office, inter partes proceedings before the U.S. Trademark Trial and Appeal Board, and domain name enforcement pursuant to the Uniform Domain Name Dispute Resolution Policy. She uses her deep knowledge of trademark and design patent rights to inform her multi-disciplinary approach to brand protection to create effective solutions for clients.

Shana represents a diverse group of large and small clients in the biotech, pharmaceutical, entertainment, telecom, consumer products, media, food and beverage, and manufacturing fields. She has extensive experience in managing large domestic and international trademark portfolios, and has organized and implemented large-scale trademark enforcement campaigns.

Prior to law school, Shana was a foreign filing paralegal at Sterne Kessler, where she became well versed in the mechanics of filing applications abroad and in global portfolio management. During law school, she was a senior paralegal and student associate at the firm, focused on trademark and design patent matters. Shana serves on the International Trademark Association’s (INTA) Publications Committee for the 2024-2025 term.

While in law school at The George Washington University, Shana was an associate editorial staff member of the American Intellectual Property Law Association Quarterly Journal. Her student note, “Competing Design Doctrines: A Comparative Review of Design Patent and Trade Dress Functionality” was published in the Summer 2017 edition of the Journal. Shana received her B.A. in foreign affairs from the University of Virginia.

  • J.D., The George Washington University Law School
  • B.A., Foreign Affairs, University of Virginia

  • District of Columbia
  • Supreme Court of Virginia
  • Virginia

  • American Intellectual Property Law Association
  • American Bar Association, IP Section
  • International Trademark Association, Trademark Reporter Committee (2022-2023)
  • Virginia Bar Association

Industry Event

2024 INTA Leadership Meeting

New Orleans, LA, Hyatt Regency New Orleans, November 12, 2024

Webinar

Trademark Trends: A Mid-Year Review

Virtual, July 17, 2024 1:00 PM - 2:00 PM EDT

Webinar

2022 Trademark Year in Review: Analysis and Trends

Virtual, January 19, 2023 1:00 PM - 2:00 PM EST

Speaking Engagement

Trademark Challenges and Opportunities in Household and Consumer Goods

Virtual, October 14, 2020 11:35 AM - 12:35 PM EST

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